Career

These Ads Mocking Gender Bias in Tech Are Spot On

May 18, 2016

'I've tried to get into coding, but my cleavage is just so distracting'

On Tuesday, Girls Who Code launched a new campaign that tackles the ridiculousness of the stigmas facing female coders.

The videos created for the campaign—which is called “Why Can’t Girls Code?”—feature young girls saying things like, “I’ve tried to get into coding, but my cleavage is just so distracting,” and “It’s super-hard to code when every month your insides are ripped from your body in slow motion.”

“Every day, women are faced with negative bias for being women and women in technology,” Reshma Saujani, founder and CEO of Girls Who Code, told Adweek. “We feel that in addition to teaching girls to code, we need to change culture. We really wanted to spark a conversation about what we could do to create a more inclusive, well-rounded image of what a programmer is.”

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Each of the videos for the campaign focus on a different “reason” girls can’t code: They have boobs, they menstruate and they’re beautiful. All of the ads ends by saying, “Girls do code. Every other theory is ridiculous.”

Watch the videos for the campaign above and below, and learn more about it at girlsdocode.com:

Read more: Why Karlie Kloss Launched a Camp to Help Girls ‘Embrace Their Inner Nerd’